4. Stop thinking that technology serves content.
The anachronistic mentality that technology is just a means to an end for getting content in front of readers is going to kill you. Technology and content need to be seen as one and the same, each working with the other to delight and engage your users. To that end…
5. Update your web platforms.
… There are a host of technology and design tactics that can be deployed to improve and open up your sites, making them more enjoyable to use, and enabling deeper connections with your audience. … Remember, when it comes to digital, you’re creating a living, breathing application, not just republishing (or even “repackaging”) a magazine or a newspaper.
6. Use data to inform your editorial and product decisions.
Search and social chatter are the paths to finding audience. Install listening stations on editor’s desktops. Require real-time and forensic reviews of content and headline performance to teach your editors social and search engine biorhythms – so they can learn what their audience wants, and what content connects with them. Deploy machine learning and data analysis technologies on your publishing platforms to dynamically adjust metadata and tagging to improve SEO and content discovery.
Jordan Kurzweil, Co-CEO of Independent Content, Print is Dead! Long Live Print?, Feb. 25, 2012
If you are a publisher and anything in here is new to you you’re probalby already too late. But there is always hope for the doomed and there are still some assets left with traditional print publications (brand, trustworthiness, access to sources, reader data …) providing a base for the move into a digital future.
(via relevancer)
