Aktuelle HARIBO Kollektion
Osterland mit Küken, Schäfchen und vor allem vielen Hasen, in zart rosa, lindgrün und sandgelb. Guten Apetitt!
skolto-museum
Plattform zur Diskussion inhaltgetriebener Ausstellungskonzeptionen und Museumstechnik
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4. Stop thinking that technology serves content.
The anachronistic mentality that technology is just a means to an end for getting content in front of readers is going to kill you. Technology and content need to be seen as one and the same, each working with the other to delight and engage your users. To that end…
5. Update your web platforms.
… There are a host of technology and design tactics that can be deployed to improve and open up your sites, making them more enjoyable to use, and enabling deeper connections with your audience. … Remember, when it comes to digital, you’re creating a living, breathing application, not just republishing (or even “repackaging”) a magazine or a newspaper.
6. Use data to inform your editorial and product decisions.
Search and social chatter are the paths to finding audience. Install listening stations on editor’s desktops. Require real-time and forensic reviews of content and headline performance to teach your editors social and search engine biorhythms – so they can learn what their audience wants, and what content connects with them. Deploy machine learning and data analysis technologies on your publishing platforms to dynamically adjust metadata and tagging to improve SEO and content discovery.
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Jordan Kurzweil, Co-CEO of Independent Content, Print is Dead! Long Live Print?, Feb. 25, 2012
If you are a publisher and anything in here is new to you you’re probalby already too late. But there is always hope for the doomed and there are still some assets left with traditional print publications (brand, trustworthiness, access to sources, reader data …) providing a base for the move into a digital future.
(via relevancer)
Von Relevancer gerebloggt
Zum Thema Inhaltserstellung passt der Artikel von unserer Relevancer Seite ganz gut. Anderes Medium (iPhone, iPad, etc) andere Inhaltsanforderungen.
Unlike mobile (i.e. smartphone and featurephone) searchers, tablet searchers are not focused on completing a task (Mission), but are instead using the search engines on their devices to find new and interesting content, without really knowing what they are looking to find (Exploration). And neither tablet nor mobile searchers are using their devices for multi-step problem solving (Excavation).
If you’re lumping tablets and smartphones in the same ad group, or serving content created for mobile users to tablet users, you could be serving your customers content they don’t want.Bryson Meunier, What You Need To Know About Targeting iPad & Tablet Searchers, Jan 30, 2012
Very interesting findings on how tablet users’ search and content consumption differs from usage on desktop and smartphone.
Von Relevancer gerebloggt
Expocase/ Konzept
Für eine Ausstellung auf der Fläche einer Europalette kommen eine, bzw. zwei Multimediavitrinen in Frage, die miteinander kommunizieren. Interessant wäre noch ein Objekt, das ebenfalls elektrisch angesteuert werden kann. Trotzdem bleibt noch das Problem der Zielgruppenorientierung zu lösen. Womit kann ich inhaltlich viele Besucher ansprechen. Was erzeugt bei vielen ein gutes Gefühl? Kindheitserinnerungen, vielfach in der Umgebung vertreten. In vielen Medien vorhanden. In vielen Formen vorhanden. Unter vielen Aspekten darstellbar. Denkt viele Interessengruppen ab. Kann sowohl wissenschaftlich, als auch scherzhaft angegangen werden.
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